It is now common and accepted for organizations to have students from different countries and cultures. This can make things interesting for the eLearning designer who is not familiar with some differences. If you are an online course creator, then at least at some point, you would come across a student with a foreign background. Once you reach this foreign customer, how will you resonate with them knowing they have cultural differences? To ensure elearning localization creating tailored content and ensuring proper color choice are two significant methods.
Colors and symbols hold a lot of power – influencing moods, emotions, and behaviors. Even though the response to colors and symbols stem from personal experiences, cultural background casts a great deal of influence. So, like all good marketing strategies, start by figuring out your target audience, and consider localization services to resonate with your audience.
Your potential learners – the people, taking your course, reading your training materials, and watching your videos– speak a myriad of different languages. Hence, this cultural difference affects your viewers’ relationship with a specific color or symbol, like historical and political, myths, and religion, among other associations.
Do you want to know what color looks good for your corporate learning employees or clients? This color symbolism guide will make color combinations easy for you. The amount of symbolism in colors around the world is endless, but here are a few interpretations.
Common Color Meaning and Symbolism
When it comes to elearning localization, the power of color is both emotional and practical. On a practical level, color can help a presentation stand out. In contrast, on an emotional level, color can affect how your audience feels as they expand their understanding of a complex subject. Here are some popular color meanings and symbolism:
1. The color of life
Red is an interesting color: it is both warm and cold. Even though red is typically associated with a sense of urgency, it also represents life, love, courage, way, danger, and more. It’s a color of passion and demands attention like no other color.
2. The color of love
Red or pink. Both red and pink are rich and predominately warm hues, perfect for setting a romantic or sensual mood. Love is a good example of a symbol with more than one color association. Whichever color you choose, you will feel fabulous.
3. The color of hope
Yellow or green. Happy, youthful, full of positivity, and hope are meanings associated with yellow, while green is considered a color of healing, balance, nature, and good health.
4. The color of happiness
Yellow is the color of the sum, smiley face emojis, and sunflowers. Furthermore, yellow in itself is enough to make most people smile. That explains the connection to happiness – yellow is youthful, radiating joy and warmth.
5. The color of danger
Red. Everywhere you go, the color red is the color of caution, used on danger-bearing signs and other messages. Unfortunately, people tend to associate the color red with a negative message, probably because red is the color of blood, fire, and poisonous material.
6. The color of death
Black. The darkest color, black, has no brightness or hue. It is the color of mystery, evil. In high society, people consider black the color of power, whereas others feel fear, sadness, aggression, and anger.
Color Meaning and Symbolism in Different Countries and Cultures
There is no denying the link between colors and emotions. Cultural differences can compound the meaning we can attach to a particular color. What has a hue that’s happy in one part of the world can become depressing in another part. Here are some positive and negative interpretations of popular colors from different parts of the world.
In the west, red is the power of love, excitement, passion, and, most significantly, danger. In the east, particularly in China, people associate red with good fortune, the color code of celebrations. The East Asia stock market assigns the color red to rising stocks (something reserved for the color green in the west).
A youthful color, orange, is associated with amusement and playfulness in western culture. In addition, orange is the color of playful cartoon characters, clowns, and the color of Halloween. On the contrary, India and Southeast Asian countries consider it the color of purity and sacredness. It is associated with holy things.
Associated with happiness and sunshine, yellow is also considered the color of cowardice in the US. In Latin countries, yellow is the color of death and mourning. The first emperor of China is commonly referred to as the ‘Yellow Emperor’. Yellow carpets are therefore rolled out for honored and distinguished visitors.
Financial markets in the west attach the color green to securities that are doing well. In Ireland, green is the color code of St. Patrick’s Day. Green is a sacred color in Islam, hence the prominent representation on the flag of predominantly Arab countries. On the contrary, green is the color of death in Brazil and adultery in China.
The United Nations is branded blue because it evokes a feeling of calmness. Ancient Egypt associated blue with divinity, which is the same sentiment in Hinduism where gods Vishnu, Shiva, and Krishna have blue skins. In other countries such as Turkey, Iran, and Pakistan, blue is used to ward off evil spirits and bring good luck.
The hue of purple evokes the symbolism of magic and mystery, royalty and wealth, and religious faith in the west. In the United States, purple is used with a view of political balance. Widows in Thailand and devout catholic mourners in Brazil wear purple color. Across the world, people link purple to bisexuality.
Christian theology teachings associate black with sin, evil, and the devil. In India, people believe black offers protection against evil. Likewise, the Hindu god Kali has black or blue skin. Japanese culture attaches black with mystery and the supernatural, while China links black with water, winter, and cold. Egyptians positively link black color with life.
In the Christian world, white is the color of purity. Likewise, Muslim pilgrims wear white color in their pilgrimage to symbolize equality before God. It is also a familiar tradition for brides to wear white on their wedding day to show their chastity. Ancient Egypt associated the color white with death, sadness, and mourning.
The better you understand the culture of your target market, the more you will be able to resonate and impact more learners. Proper Elearning localization will help you identify and understand your target market so you can dominate it.