One of the most effective and innovative ways to prepare your business for global expansion is by educating employees and customers using eLearning.
By “e-learning”, we mean a new way of delivering information or training which is different from attending traditional lessons on presence. It is a methodology that uses an integrated set of technological tools for distance communication.
For organizations that are looking to expand overseas or that already operate across multiple geographies, the delivery of information or training materials via digital resources can help simplify the way they deal with cultural and language differences when communicating with their stakeholders.
How can your eLearning Strategy Contribute to Global Business Expansion?
Your eLearning strategy can contribute to global expansion in several ways, including providing a hassle-free training environment for employees. Here, we’ve summarized some of the main advantages of this new way of delivering training:
1. Cost Efficiency
Traditional training methods of training come with finance-draining costs and require various resources such as the trainer’s time, venues, printed brochures, travel expenses, and more.
Instead, with digitalized eLearning resources, you won’t need to gather your employees in a physical location for onboarding, or you can easily train them on how to sell a new product you’ve recently launched.
If you’re an international company with employees worldwide, all you need to do is localize your eLearning content to take all important geographies into account. By building multilingual digital assets that you can promote online, you’ll be saving valuable costs for your organization.
2. Flexible Training and Development
If you’re serious about your training and developing strategy, then you know that it makes your employees feel valued and appreciated. While that’s something you can achieve with traditional training methods as well, a proper eLearning strategy also allows your employees to learn on their own schedule, adding extra flexibility to your corporate development program.
Generally speaking, it said that it takes 9 hours to run a traditional training session in a corporate setting. The problem is that employees may not concentrate completely if they’ve got other tasks running parallelly. With eLearning, employees can access training modules when they have got the right energy and enough time to dedicate to learning. That’s especially important when you’ve got international teams working in different time zones.
3. Scalability
With eLearning, organizations can reach a large number of learners simultaneously, regardless of their location. This allows for more people to be educated in less time, which can help organizations expand their operations by training their employees faster and more efficiently or reaching more customers.
This makes it easier for organizations to scale up their training programs and reach more learners without incurring significant expenses.
4. Data-driven Insights
In traditional learning environments, trainers spend valuable time keeping track of learners’ progress. When designing your eLearning courses, you may want to use a Learning management systems (LMS), which can be used to manage and track your eLearning programs, making it easier for your organization to manage large numbers of learners.
Today many commercially available eLearning tools offer features such as course creation, delivery, and assessment, as well as reporting and analytics features that allow organizations to track learner progress and identify areas for improvement.
5. More Efficient Customer Acquisition and Retention
Besides training employees, eLearning can also let your customers know about new product launches and promotions or simply create more brand awareness. Plus, developing this kind of curated content helps involve your customers with your brand and increase retention rates.
If you’ve got customers that speak different languages, remember to localize your content for your biggest markets. From voice-over to subtitles, eLearning localization offers multiple options to keep in touch with international audiences in their local language.
Conclusion
In summary, eLearning can contribute to global expansion by making training and education more accessible, cost-effective, scalable, flexible, and promoting cross-cultural exchange.
At Transcend Translations, we provide eLearning localization solutions to help adapt your digital learning materials to the language, culture, and context of different regions to facilitate global expansion for your business.