It’s natural to wonder about the connection between language translation service and international sales. Over time, many companies have expanded their offers of value and brand visibility to the global market. However, the primary issue has always been language barriers. Hence, the need for a language translation service ascended.
Thanks to business translation, organizations have seamlessly acquired clients and conducted business globally. English is recognized as an official language in more than 50 countries worldwide. So having a website in the English language can give you an advantage over websites using just their local language.
Most clients who have other languages as their native languages are at least conversational in English. Europe, some parts of Africa, America, and Asia are not only English-speaking, but they constitute the mainstream international market.
Why is language translation service necessary to grow international sales?
1. Traffic Generation and Conversion
Many regions in Europe prefer checking out and purchasing from a site published in English because it recognizes their requirements and has clear shipping policies. Internationally, it can pose a barrier if your site is published in another language besides English. Firstly, traffic from the international market will be very low because your website won’t even come up on Google SERPs. This is because a Google search in English won’t recognize a website published in a different language.
Secondly, even if traffic comes from the international market, conversions are very unlikely to happen. Using a page translating software or professional linguist can make the difference. They can make your website communicable to a global audience.
2. Improves Localized Communication
Every organization in operation has two things in common; existing and new clients. How your message is conveyed to your clientele or prospective clients will determine if they will be willing to pay for the value you’re offering them. As an organization, you have to think globally and consider that not everyone will be familiar with your language.
Hiring professional translators to translate your webpage to a local language cannot be emphasized enough. Apart from satisfying the cultural aspects, a properly translated web page can give these local clients a feel of your products or services. As a result, they can confidently patronize you with a fair sense of expectation as to what you’re selling.
In summary, your organization will grow its sales rate and make your business thrive in the global market.
3. To Enhance Brand Visibility
One of the reasons organizations expand into the international market is to improve the awareness of their brand. To effectively expand globally, your organization ought to be able to outreach a large number of clients internationally. The essence of being a global brand is being able to communicate your content to clients across the world in whatever language they understand.
If your brand cannot get across to clients in a language they understand, you lose them to the competition. Hence, hiring business translation services is one way to be a global brand truly. It doesn’t matter if your clients are from Portugal, Brazil, Croatia, or Russia; your content will communicate to them. A language translation service helps your brand fulfill the requirements of a global clientele.
In conclusion, it will help if you translate your content to suit a global audience. This will help your brand become recognizable across various territories and regions globally.
4. Enables Seamless Operations
The organization is not the only entity involved in day-to-day business activities. The government, shareholders, and clients are relevant parties as well. Your organization must be compliant with the legal requirements. This means you should communicate the terms and conditions of the service or product to your clients.
Due to the sensitivity of such documents, it is best that professionals handle them. In addition, there are also instances where you will need to carry out negotiations between global brands and stakeholders. There’s no better way to ensure the smooth running of these tasks than hiring a language translation service to foster an understanding among the different nationalities affiliated with your brand.
5. To Enhance the Reputation of your Brand
Translating a document isn’t as basic as you may think. It goes beyond translating the synonyms of the original language to the chosen language. Low-quality language translation of content has damaged the reputation of certain brands in several instances. In addition, translation can alter the context of the entire content and give it a different meaning when done carelessly.
The words the audience relates to and their local culture must be considered for translations to be executed correctly. This is why hiring a reputable language translation service is essential. Proper translation helps you frame the content in a context the local audience will love. Furthermore, it also helps them avoid lengthy battles in courts.
Inexperienced translation ruins your organization’s reputation and leaves them with a lot to fix. In addition, they can lose a lot of their clientele in the process.
Final Thoughts
Proper translation is essential to securing a foothold in your niche section of the international market. Translations are useful for your site content, product descriptions, legal documents, and promotional materials. If your content is globally relatable, it’s only a natural consequence that your international sales will increase alongside a handful of side benefits.